In November 2018, Conde Nast announced a big change: Glamour magazine’s January 2019 issue would be its final regularly published print edition. Glamour’s decision to “double down on digital” acknowledges the size of its online audience eclipses that of its print audience. Flashy as this news is, it is not indicative of trends in magazine publishing: the number of magazines printed in the U.S. has remained steady for the past decade.
Contributing to this steady-state are “indies” -- print magazines published without the backing of large corporate support. With a focus on graphic design and niche topics, less frequent publication and small print runs, indie magazines succeed where large publishers often fail: targeting, cultivating, and maintaining niche audiences -- their “1,000 true fans.”
In this episode, DigiPub’s Sue Brown talks with the award-winning indie magazine entrepreneur, Karen Covey, about The Coastal Table. In Covey’s words, “The Coastal Table is a quarterly celebration of the diverse stories that define the special nature of everyday life on the coast.” In this interview, Covey details the vision for her business, and how she uses print, digital, and social media to create unique experiences that attract a highly engaged audience.